Macpac balances function + appeal
Macpac’s iconic global adventure identity is celebrated through this exceptional in-store experience. We love this brand founded on principles of creativity and innovation – values close to our hearts too.
Contemporary design honours proud provenance
Macpac’s milestone 100th store in Christchurch Ōtautahi — the very birthplace of their business 52 years earlier — deserved to be a celebration of the iconic brand’s strength of innovation and adventure.
GDM contributed to this project in collaboration with Auckland-based architecture and interiors experts Pennant & Triumph. Having worked together with other great brands, Pennant & Triumph reached out to GDM knowing we had the unique joinery and metalwork expertise needed to bring Macpac’s vision to life.
At first glance, it’s clear the Macpac fixtures are functional and attractive but the less-obvious details are GDM’s attention to health and safety standards. Product stability was a key consideration for Macpac and we were proud to deliver fixtures that exceeded health and safety requirements.
The finished Northlink Shopping Centre store attracted the attention of Inside Retail Australia’s Retailer Awards, earning Macpac recognition in its Best Store Design category.
Services provided
Consultation, assessment of existing systems, refinement of new concepts, prototyping, testing, metal fabrication, joinery, logistics.
Project partners
Pennant & Triumph
Beauty in the details
- Macpac’s 100th store
- Store floor area = 1,000m²
- Project required team of 4 GDM engineers
- Thousands of individual CAD drawings produced
- More than 80 new fixture kits crafted
- New fixture designs will be utilised across more than 100 Macpac stores
