A special feature for healthy little shoppers

This was a project with limited volume but high values – creating a healthy snack station for Matamata kids. When New World wanted to show its littlest customers how much they “mata”, GDM was delighted to take on the challenge and create a new spin – wheels and all – on the offer of free fruit.

The fruit-for-kids concept is well-tested but we knew this was an opportunity to help our customer stand out from competitors and to enhance the store’s visual appeal for shoppers of all ages. 

In a retail landscape where so much is familiar and standard, this cute little cart allows the store’s owners to express their own special character in their supermarket.

We are committed to bringing our customers’ ideas to life and GDM was happy to incorporate this store’s request to include a personalised message to kids, “You Mata & deserve the best!” This stand-out little affirmation works effectively to make locals feel at home and to charm visitors to Matamata – this cute little fruit cart and its slogan are sure to be snapped and shared by happy visitors.