Subtle changes bring distinct brand shift.

The Honda Outdoors store-in-store concept brings an outdoors aspect with astroturf flooring, feature walls, wood paneling and pelmets.

Mitre 10 initially came to us looking for a presentation solution for the 2021 Auckland Home Show. The resulting Smarthome has now taken centre stage in-store.

Torpedo 7’s Newmarket store features elements of New Zealand’s great outdoors including dark stained timber, an astroturf wall and even an indoor hut.